Claims Substantiation Standards for Comparative Efficacy Statements
Comparative claims require direct testing against current competitors, not marketing intuition.
Renata Solis-Vega
Staff Writer
Renata Solis-Vega
Renata Solis-Vega covers modular content and claims management, mlr and promotional review and features for The Promo Review.
5 stories
Handling Unsolicited Requests for Off-Label Drug Information
Manufacturers must verify requests are unsolicited before sharing off-label drug information.
Renata Solis-Vega
MLR Review Metrics That Signal Process Breakdown
FDA enforcement letters in 2025 signal urgent need to catch MLR process failures early.
Renata Solis-Vega
Risk-Based MLR Review Triage for Branded Drug Content
MLR teams need triage logic to stop reviewing low-risk content like high-stakes claims.
Renata Solis-Vega
What actually slows down MLR review, and why adding more reviewers rarely fixes it
The bottleneck is sloppy submissions, not reviewer workload.
Renata Solis-Vega